Page 28 - Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan for National Economic and Social Development

public cultural services. Further efforts should be made to foster a culture of
reading in our society. Recreational and competitive sports should be

developed through a coordinated approach to see that we make faster
progress in building China into a country strong in sports.
35. Accelerating the development of cultural industries

Improvements should be made to the cultural management system and
the mechanisms for production and operations in the cultural sector. We
should refine the systems for cultural industries and markets, cultivate

outstanding cultural enterprises and brands, implement the strategy of
boosting the cultural sector through major projects, and roll out proactive
economic policies for the sector.

We need to further integrate culture and technology. We must empower
cultural development with digital and intelligent technologies and shift to an
IT-based development model, while working to foster new forms of cultural

business. We should provide guidance and regulation to promote sound
development of online literature, games, and audio & video content, and
strengthen the protection of minors in cyberspace.

To boost China’s tourism sector, we should develop a broader range of
high-grade tourism products and improve the quality of tourism services.
More convenient and foreigner-friendly services should be provided for

inbound tourists. We should spur deeper integration of culture and tourism
through the vigorous development of cultural tourism and use culture to
empower economic and social development.
36. Extending the reach and appeal of Chinese civilization

We should improve the institutions and mechanisms for international
communication. We need to create new mediums and ways of conducting

communication, further develop key communication centers, and see that the
mainstream media enhances its capacity for international communication.
Our goal is to give China a stronger voice in the international arena on all
fronts, better tell China’s stories, and present a China that is credible,

appealing, and respectable.
We should strengthen country and region studies to make international

communication more effective. We should engage in deeper exchanges and
mutual learning with other cultures, carry out extensive people-to-people
exchanges and cooperation, and encourage efforts to build the presence of
more cultural enterprises and fine cultural works on the world stage.

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